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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, triggering strong domestic and international business organizations, the Olympic bus ride to get higher profits. However, delicious cherry tree planted hard, retrieve bills over the years involved in the Olympic business, both successfully reached the winner purpose, there are losers lose everything. Editorial department of special planning the sporting goods trade show marketing agency reports, the reporter in-depth investigation in Shanghai and Beijing, interviewed dozens of people in the industry have had ten years of sports marketing experience, the interpretation of international companies Nike, Inc. Li Ning and local sports marketing company on the success or failure for the "ride" the commercial institutions to provide methods and experience of sports marketing. Nike was founded only 30 years to sit tight beat old rivals Adidas in the world, Nike China Liu Xiang, but also because the success of planning a series of activities have been widely acclaimed industry. Nike's success is not to sell shoes, only marketing emotion. & nbsp; & nbsp; & nbsp; sponsoring sporting events rarely behind Since Liu Xiang won the first prize at the Athens Olympics, he has become the object of pursuit of numerous companies competing, and this Nike's employees when it Liu Xiang fraternizing drink and a laugh, because Nike as early as 2002, when Liu Xiang, freezing or the media when it signed a contract with him. Athens Olympic Games gold medalist in the 32 Chinese delegations have 12 Nike sponsorship, including kayaking, tennis and other ground-breaking projects. Why only Nike to insight into the opportunities? Nike tells its own experience the company wants to leveraging the sports industry, sports marketing is not a sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay 10 million yuan worth of cash or goods, which can not be less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. At the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the cheap jordans company was named the official sponsor, Adidas. Nike quietly bought out prominently Atlanta, billboards, made Nike the exclusive advertising. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike has prevailed. mention brand exposure, may people the impression deeper Liu Xiang. Day 3 at the gold medal, the major media constantly replayed moment Liu Xiang gold medal, and his feet magic shoes is Nike carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; connecting each building on the promenade of the walls hung with copper statue of Nike signed Players States and Biography ...... "tour, visitors feel the pride of these sports is that they live . The part you will often see the stars move around in the office, they dine at the same restaurant with the staff; the same gym, like family no staff asked them to autograph, "she says with a laugh... Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. Li Tong was signed Nike track and field athletes, because Liu Xiang alumnus, so long before there is contact with Liu Xiang. Li Tong's recommendation, plus the actual inspection of Nike, Nike makes Liu Xiang entered the field of vision. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and network cheap air jordans ing, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes has been developed to "18 generation", again this year, Nike Jordan go to China for the high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball star, to encourage children to enhance their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful If enterprises selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall "is the annual Invites the World to China to teach the former Olympic champion, to provide guidance for Chinese athletes, Not only is the technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she made the motion to throw the discus throw out the plate, then took a bite the hands of the r Cheap foamposites for sale est of the cake. This is the latest Nike ad campaign created five seconds "at any time" in a segment, this series of ads took the audience award at the Advertising Festival in Chengdu. And many generous different Nike, the advertising costs are very low, the background story is the students' daily learning and local life, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. Nike knows that consumers slogan or a logo does not feel anything, and he did nothing to think. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. So proud that she created Nike shoes culture in China. Xu Ying said that three years ago, no shoes Chinese culture. China is a country clothing, people have always been a pair of shoes with a wide variety of clothes, rarely choose shoes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. When a group of children from abroad like to do some underground stuff. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. & nbsp; & nbsp; & nbsp; consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. Nike is now the main push the basketball culture. American high school league is the NBA's preparatory classes, and the National High School League Nike in China have also been held to a fourth year. This year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the mo jordan shoes online sale st dazzling cheerleader, ...... We started construction of the platform. After completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched this year 'Warriors Union', you want to tell the children not only need to have their own style, but also need to have an alliance behind you, help you cheer, you write articles, painted posters in Shijiazhuang, Hebei, a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " at the Shanghai headquarters of the interview, I happened to see PR Amy read a letter in high school league activity for a planning program, though naive, but seriously. Nike's employee said, when they were the streets of Beijing to interview the children, they say, Nike really understand them. Here we see a brand really affect children in their very early age lay deep imprint brand that affect their lives.with the Adidas Originals ZX series of escalating creation, ZX, Flux, ZX, 8000, Boost and other shoes again rich, recently Adidas Originals again for women to bring new summer ZX Zero Summer. From the name you can see, this is a special for the summer to create cool style, choose to create a shoe body made of neoprene material, and with the air holes to throughout the whole, it is used for the comfort of the bottom in the summer to bring a sense of assurance, are very suitable for the gym or start walking. It is reported that Adidas Originals ZX Zero Summer has been landing, the major Adidas stores began to sell, interested friends may wish to go shopping. we all know, Hollywood actor and producer Mark Wahlberg Air Jordan is a crazy fan of daily travel often to Air Jordan shoes dress appearance, and his personal collection is to let people have a Eminem X be struck dumb, Carhartt x Air Jordan 4 the price of rare items! Some time ago Mark Wahlberg appeared Jordan Brand headquarters, Sneakerhead triggered unlimited reverie. Recently, Mark Wahlberg partnered with Jordan Brand shoe finally appeared, this type of shoes shoes with Jordan Formula 23 as the blueprint to create new individuals, Logo Wahlberg also appeared in the tongue! The letter W as a theme. After the two sides should also bring more cooperation shoes, we have to pay more attention to!New cheap air jordans online York shoe designer Ronnie Fieg and New Balance cooperation shoes M1300 Salmon Soles last year has been repeatedly exposed, waiting for nearly half a year after the domestic finally ushered sale. This pair of M1300 is named "Salmon Soles", is probably the insole and outsole color imitated salmon, and shoes with a mixture of materials to create blue combination of different levels makes this shoe more visual level, shoes side of the logo is the focus of attention is the bright blue the. New Balance x Ronnie Fieg M1300 "Salmon Soles" will be on June 8th DEAL IN CITY Beijing Drum Tower shop nationwide exclusive sale, the price is reported to be 1899 yuan, interested friends must not miss! last year and Footpatrol joint big success, Campus Vintage has made a deep impression on the shoe fans, this season, Adidas decided to re launch three color models, to meet the last regret Friends download (30.45 KB)〈br 2008-6-22="" adidas="" campus="" 80〈br="" 16:49 download (27.07 KB)〈br 2008-6-22="" adidas="" campus="" 80〈br="" 16:49 download (26.52 KB)〈br 2008-6-22="" adidas="" campus="" 80〈br="" 16:49 download (26.17 KB)〈br 2008-6-22="" adidas="" campus="" 80〈br="" 16:50Nike sports all-star game players to create 'Galaxy' shoes 2012-02-24 15:08:00 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close Chinese shoes Network February 24 hearing, will be around to heel phosphorescent soles and arthropods characterized in darkness, the Nike Air Flight One NRG All Star Galaxy is the first All-Star game to build part of a dedicated running shoes which inspired space exploration. To celebrate Penny Hardaway 'return to the big Orlando, Nike has sold this pair of space-inspired shoes, not only has a glow in the dark colors, as well as 3M leather uppers gives a metallic let located The sole hint of silver. Also one interesting detail is there with the National Aeronautics and Space Administration's trademark tongue as inspiration. Related newsin pharrell-adidas-originals-pink-beach" style=" box-sizing: border-box; read; color:; RGB (51, 122, 183); text-decoration: underline; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 30.6000003814697px; white-space: normal; backgr Cheap jordans online air jordan 11 blackout for sale ound-color: RGB (255, 255, 255); " 〉 Pharrell & Adidas Originals "Pink Beach" series of promotional photos, this time for everyone to bring the two new type of shoes Elastic Lace-Up Elastic and Slip-On the last tour. From the "beach" to cater to the summer atmosphere of cultural inspiration, Pharrell will Stan Smith the most representative of the "green tail" design, combined with the low version of their leisure beloved, increase the overall comfort of vamp elastic collocation, and Lace-Up Slip-On choice, also can meet the needs of different shoe fan the dress needs and tastes. It is reported that the two shoe will be on May 5th, in Solebox Adidas Originals global designated retailers offering, including and Lace-Up Elastic; Elastic Slip-On pricing were ? 100 and 95 the euro?. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? 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After reading these 15 answers I actually speechless trend 10 / one, review 10 years to accompany your trend of single product personality event learning stick / hand, teach you Suits & Sneakers how to take?! - - - - - - - - - - to the tide recommended - - - - - - - - - - big eyes! open smile, chao chao purchase, you really want to miss? Nike Roshe Run Sneakerboot black gray color exposure scorpion 15th anniversary joint SOPHNET. x Nike 15th anniversary joint commemorative Lunar Internationalist SP series review last article: Nike Roshe Run Sneakerboot black gray color exposure next article: Scorpion 15th anniversary joint SOPHNET. x Nike 15th anniversary joint commemorative Lunar Internationalist SP seriesJordan Brand Jumpman Logo development so far, has long been a symbol of Michael Jordan, but when he entered the NBA occupation alliance, not to cooperate with the Nike before the student is actually using Converse as boots, NBA career after he had returned to the University of North Carolina alumni play game, because this has been the first two belong to his the player version, the Air Jordan x Converse 'The 2 That Started It All Pack "is take a review of the early period on North Carolina and Michael story details if you are interested can pull down to watch some shoes. Michael Jordan signed the contract, there is a special agreement called Love of the Game, so he can at any time and places with anyone (usually learn basketball players will have the occupation protection clause to prevent accidentally injured during the off-season), also because this provision allows him to attend in 1986 and 1987 at the University of North Carolina at the alumni tournament, 86 years when he was wearing a special brand Air Jordan 2 debut, followed by a North Carolina color, according to official data Michael Jordan says this is the first pair of PE, the following is put on a low cylinder version, and the sale of this city is high a barrel 86 years plus 87 years of the date to show. in the Air Jordan series, this pair of boots should be on Michael Jordan as one of the most important shoes, Converse Fastbreak had to accompany him twice to taste the taste of champions, the first is the 1982 NCAA national championship, he dropped into a winning goal to help the University of North Carolina king in the final stage of the finals; the other is in the summer of 1984, when he was chosen by the Chicago bulls ready for occupation career, the hearts of the love of the game that he didn't decline up to the national team, No. 9 shirt at the Losangeles Olympic Games, won the first Olympic basketball gold medal. unknowingly, "shoes parity" column will be a year, at the same time consider what welfare, but thank you all support ~ 2016 is nearing its end, did you increase the price of the shoes you bought this year, or did you cut the price? what shoes market prices, evaporation slag gone? is in today's list! ... # market prices evaporate, value slide # 1, NMD, Primeknit, Pitch, Black is the highest selling fried: 38999 RMB (42.5) the current Taobao fry price: 25000 RMB (42.5 ) super limited Adidas, NMD, Pitch, Black, Edison also had sun INS, did a few days shoe king, currently costs about 13000 rmb. you The offering is very high, with a Rimowa suitcase and in the suit Oral-B electric toothbrushes and so on, but the value has shrunk so much, can only blame NMD's aesthetic fatigue. you ... 2, yeezy, boost 350, V2, grey orange, The highest price: 12000 RMB fry (36 yards); 7200 RMB (42) the current Taobao fry price: 4700 RMB (36 yards); 5200 RMB (43) this is nothing to criticize, everyone loves it. with other colors sold on a large scale, the market price has shrunk by at least 2000 rmb. you because it was the first pair of 350 V2, the beginning, gray orange inherited 350 of the super high market prices, women have broken million yuan, can only say that the people who started at that time were the poorest. you ... 3, Yeezy 750, Boost, Light, GreyThe highest price: 14000-15000 RMB fry (42 yards) the current Taobao fry price: 10400 RMB (42 ) this year, the pair of 750, female yards have been approaching 2W, 's market has shrunk by at least 4000 rmb. you ... 4, Adidas, NMD〉According to Spain's "development daily" recently reported that the current economic downturn in the country, the impact on the shoe-making industry. On the one hand, the consumption of the Spanish domestic market has dropped. On the other hand, the number of various kinds of shoes imported from Asian countries has been increasing. The Spanish Footwear Industry Federation Chairman Rafael Calvo pointed out that in 2008 the Spanish footwear industry made a good start, exports to Eastern Europe and other emerging markets to maintain a steady growth, but for according to the Spanish "expand the newspaper" recently reported that the impact of the economic downturn to the footwear industry. On the one hand, the consumption of the Spanish domestic market has dropped. On the other hand, the number of various kinds of shoes imported from Asian countries has been increasing. the Spanish Footwear Industry Federation Chairman Rafael Calvo pointed out that in 2008 the Spanish footwear industry made a good start, exports to Eastern Europe and other emerging markets to maintain a steady growth, but the development of the footwear industry throughout the year, it's difficult to predict how. Spanish customs statistics, the country exported 101 million 600 thousand pairs of shoes in 2007, with an average unit price of 18.63 euros. As of 2007, the country owned 2073 shoe-making enterprises, a decrease of 9.4% compared with the same period, and 3 employees, down by 8.37%. (editor in chief: admin)Cross border cooperation with Nike to make people more deeply feel the Italy's top designers exquisite skills, after the Air Zoom Legend Riccardo Tisci Nike again for the design of a Dunk Lux Chukka, and the day before the first public making plans on foot. This new addition to use minimalist design and decoration for the brand shoes, choose more high-end production materials, thus highlighting the extraordinary quality Lux version. dunk-lux-chukka-rt-051.jpg (280.31 KB, download number: 24) download Riccardo Tisci x Nike Dunk Lux Chukka on foot show 2017-2-5 17:14 upload dunk-lux-chukka-rt-061.jpg (245.34 KB, download number: 28) download Riccardo Tisci x Nike Dunk Lux Chukka on foot show 2017-2-5 17:14 upload dunk-lux-chukka-rt-032.jpg (303.45 KB, download number: 31) download Riccardo Tisci x Nike Dunk Lux Chukka on foot show 2017-2-5 17:15 Riccardo Tisci Nike upload, Dunk Lux, Chukka 00 innovation can never bold creative and brave spirit of adventure, only from the experiment for magic to inspire each designer's inspiration, eventually with imaginative thinking the great achievement of dreams. During the course, also need to try more likely, to find potential miracle. recently Nike designer team carrying a series of experimental design works debut exhibition of 2016 Milan Design Week "the natural rhythm of the" Nike, flyknit shoe on the basis of knitting, redesign of the material, from the thick, wavy hair, the cat's whisker, champagne packaging Feng rich multiple objects in inspiration, create a series of experimental product design, through the concept of the effect to everybody to demonstrate the possibilities of future shoes. original address: nowre